The Conversion Equation
I’m going to make this somewhat complicated subject simple – and the explanation brief so you can get on with business. But it’s important for you to understand. Using the Conversion Equation (below) in all your marketing is the difference between advertising and consistently effective advertising. No one locally is going to use this or educate you on it because they don’t know it themselves. This isn’t taught in marketing school, business school or by ad agencies or media companies.
“I know half my advertising is wasted. Problem is, I don’t know which half.”
– John Wannamaker | Philadelphia
(the father of modern department store business model)
The Conversion Equation was developed from 35 years of on-the-street marketing with small to medium sized business owners. It’s not used by Madison Avenue, Michigan Avenue, or Santa Monica Boulevard ad agencies because their clients are primarily branding – not direct response like you want if you want to sell your products and services. You don’t have to take my word for it. Try it. What have you got to lose?
If you need more help in how to fully leverage the Conversion Equation, give us a call at 563-293-5930 or click here to schedule a 15-minute conversation online with one of our Senior Advisors. The call is free.
